Pricing
Three ways to begin.
The hour, the ninety days, or the hundred years. Running your club is free — forever, for as many members as you have. Everything below buys labor and certainty, never features.
First, the honest part
What doing nothing costs.
There is no version of this where your family costs nothing. There is only the version where the cost is invisible and lands on one person, and the version where it is on the books and lands on a system.
What the problem costs now
$15,000–$40,000
a year
That is what being the family’s bank already runs most stewards — the gifts, the loans that were never really loans, the tuition, the roof, the month someone could not cover rent. It repeats every year, and it never builds anything. The build below costs less than one year of it, and it ends the pattern.
What the category costs
$50,000+
a year
A multi-family office runs $50,000 a year and up. Family-governance facilitators charge ultra-high-net-worth families five figures for the meetings alone. Nobody at that price opens a single account for you — you leave with a well-run conversation and the same to-do list.
What replacing it piece by piece costs
$9,000–$15,000
à la carte
Attorney entity work, estate documents, a facilitator, the software, and someone to coordinate it all — roughly $9,000 to $15,000 bought separately, before anybody has run a single family meeting. And it still never happens, because no one coordinates the coordinators. Every piece waits on the piece before it, and the whole thing waits on you.
The hour · free
The 100-Year Table — free, no account. A guided session that gets your family talking about money before you build anything. One question at a time.
You leave the hour holding three things: your Runway — how many months your family survives if the income stops — your KIN, the Kindred Independence Number at which the family no longer needs you, and a signed Family Charter.
The assessment gives you the rough numbers in a minute. The hour gives you the real ones — computed together from your family’s actual figures — plus a signed Family Charter.
Want the physical version? The 100-Year Table box — question deck, steward's coins, family charter.
See the Table →I moderate every founding session myself. Ten founding families, built five at a time. When those seats are taken, founding terms close.
The 90 days
You talk. We execute.
The filings, the account, the onboarding, the ratification — done for you, on a calendar, ending in money that actually moved. What you get for it is not a document set. It is an institution with a birth certificate.
$10,000
One-time. $2,500 deposit to begin.
Less than one year of what the family already costs you. Here is the calendar:
- Day 1–15Entity filedThe investment club is a real legal entity in your state.
- Day 15–25EIN issuedThe IRS knows it exists. It can hold an account in its own name.
- Day 25–45Brokerage account openThe club’s own account, opened and funded-ready.
- Day 45–60Members onboardedYour founding members in, verified, and able to vote.
- Day 60–75Charter ratifiedThe family signs. The rules exist before they are needed.
- Day 90First contributions clearedMoney in the account, matched to the member who sent it.
The guarantee
First contributions cleared — day 90, guaranteed. If your family’s family office isn’t live by day 90, you get every dollar back.
Read the Day-90 Guarantee terms →Your $2,500 deposit is fully refundable until your kickoff call. Decide tonight; de-risk it completely.
Your part is two signatures and a nudge. We run the identity chase — every reminder, every escalation, in your name — but the one thing we cannot do is be the person who tells your family it’s real.
What you hold in week one
Ninety days is a long time to feel nothing. It is not ninety days before anything is real:
What is actually in it
Everything the ten thousand contains.
The institution, built
$6,000
The four things that turn a family group chat into an entity that can hold an account. All of it is ours; you sign twice.
The family’s system, installed
$12,799
The software is free to run — but nobody installs it. This is it installed, with the parts of a family office a document set never contains.
The professional work, delivered
$5,800
Produced with licensed partners, on our clock rather than your calendar. Never the reason to buy the build — but never an upsell either.
And the first quarter after day 90
$1,500
The build ends on a day. Families do not. The three months where a new institution either becomes a habit or becomes a folder are the three months you do not pay for.
You do not pay $16,099 of that. And the line that makes all the others work is not on the list at all: somebody whose job it is that each one happens, in order, by a date.
Figures marked “our price” are what we charge for that service on its own. The rest are comparable costs — what the same work runs bought separately — and are estimates, not quotes. Third-party filing fees, franchise fees, and registered-agent fees are passed through at cost and are not included in either column.
The 100 years · Continuity
$500/month
Months 4–6 are included in the build. Billing starts in month 7, and only if you keep it.
One table, two returns. Return on Investment — your money, pooled and invested together, chosen by vote. Return on Family — your people organized, protected, and helping each other on purpose. The brokerage statement measures the first. The Return on Family report measures the second.
This is your family’s staff, not software. A family office is not a set of documents — it is somebody whose job it is that the meeting happens, the report goes out, and the returns get filed. Here is their calendar:
Every month
Every quarter
Every year
When a money moment lands
Across six households, $500 is $83 each. The club can be billed directly, so it stops being one person’s line item.
Anyone can start a family institution. Membership is how it’s still running in year five.
Or install it yourself
Every family gets the operating system. The price sets who does the installation.
Nothing below unlocks a feature the build has and free is missing — the software is the same software. What free does not come with is anyone to do it, and a deadline by which it is done.
Run your club
Free
No card. No trial. However many members.
What it does not include
The first four are sold separately below, and every one of them is inside the build. The fifth is not for sale at any price — it is the evenings, and only you have those.
Running it yourself? Add what you need
For self-serve clubs only. Each is a separate yearly service — take one, take both, or take none. The club runs either way, and the build and Continuity already cover both.
Contributions arrive on their own each month, already matched to the member who sent them.
Your partnership return package and a K-1 for every member, generated from the ledger you already keep.
For self-serve clubs. Continuity families already have this — the partnership return and every member’s K-1 are part of the membership.
On automatic contributions, your payment processor bills the club directly at its published rate. We don't mark it up or take a share of what your family invests.
Estate
An estate plan fails in five ways. Documents are one.
Probate consumes 3–8% of estate value — before anything reaches anyone. And the family that gets hurt is rarely the one with no documents. It is the one where the documents exist and four other things are true:
We close all five. Documents are produced with Trust & Will, our document partner, and licensed attorneys where a state requires one. We handle the rest: coverage across every household that will land on you, the conversation that keeps the family out of court, the vault so nobody has to call you to find anything, and the annual review that catches the beneficiary designation you forgot.
Included in the Family Office Build. Available on its own at $3,000/year for families running themselves.
Good Stewards is not a law firm and does not provide legal advice. Estate documents are prepared by our document partner and, where required, by licensed attorneys.
Start with your two numbers.
Two questions, under a minute, free — your family’s rough Runway and KIN. The exact numbers come free in the hour. Everything on this page is easier to price once you know both.
Good Stewards provides the platform, coordination, and governance. Legal, tax, and investment services are delivered by licensed partners. Every decision is made by your family.